We’ve optimized digital healthcare for compliance - not for patients. Frameworks like HIPAA and GDPR are essential. No debate there. But we’ve applied them too broadly. The result? When Read more...

Patient Engagement ranks right up there with other warm and wooly intentions. It just sounds so nice! But hang on: everybody knows they must get close to their customers, so why is this such a hot Read more...

All patients find it difficult to understand medical content. It’s even more difficult when the subject is a surgery or a significant procedure. Face-to-face clinician-patient communications is Read more...

Most clinicians would instinctively say Yes . In surgical practices the daily reality is clear: provider management want more fee-generating activities, and fewer staff. Oh: and more satisfied Read more...

Imagine if Amazon was only paid when a product was returned because it didn’t satisfy the customer’s needs. Crazy, isn’t it. Now apply that same logic to secondary medical care in Read more...